NeoCon 2016: From Products to People
Another NeoCon has come and gone, leaving a wake of ideas and concepts that either missed or perfectly aligned with the needs of the A&D community and customers. Complete are the litany of sales pitches, compelling marketing campaigns and promotional activities, artfully designed to drive showroom traffic and ultimately sales.
To understand NeoCon 2016 and its impact on interior design, you have to set aside the new products and focus on the ideas and application drivers that challenge those we aim to serve. In the past, NeoCon was a product show. Today’s NeoCon has evolved into a platform for demonstrating sophisticated planning approaches and technologies that support a wide range of interior space planning needs. NeoCon taps into the behavioral characteristics of people and how those characteristics drive design.
Innovation is becoming more linked to the way spaces are planned and supported as opposed to product features. As the contract furniture industry continues to evolve, those manufacturers that consistently demonstrate an understanding of workplace cultures and norms will find success as we migrate from task focused work processes, to more creative, engaging, people-centered environments.